May 8, 2018
Four Points by Sheraton Bellingham Hotel & Conference Center
11:30 am - 5 pm
TOPIC DESCRIPTIONS AND SPEAKER BIOS
Anthony Anton is the president and CEO of the Washington Hospitality Association. He interacts one-on-one with restaurateurs & hoteliers to determine their challenges, develop solutions and manage the efforts of the 6,500-member organization.
Anthony brings more than a decade of government affairs and association management experience to Washington Hospitality. He guided the association's government affairs business from 1995 to 2001 when he left to manage The Boeing Company's state relations in Olympia. Coming back to the association in 2004 as vice president, Anthony successfully marshaled the industry's efforts to support important legislation and redoubled grassroots lobbying efforts.
Anthony's family has been in the restaurant business for more than 60 years, lending him a broad understanding of industry issues. A Sumner native, Anthony graduated from Washington State University in 1991, with a degree in political science.
In his ten years as CEO, the association has more than doubled in revenue, had its highest retention rates and member satisfaction rates in its history, expanded and strengthened its programs to support small business and become the primary source of information to Washington hospitality businesses.
President/CEO, Washington Hospitality Association
Welcome & Introduction
How would you feed 40,000+ people a day? Mark Freeman, Sr. Manager Global Dining Services, discusses how he does just that on Microsoft’s 500 acre campus, creating a showcase program that helps attract the technology sector’s most sought after talent to campus. Featuring 90+ dining destinations, 500 Kitchenettes & serving 30,000+ catered events annually, Dining at Microsoft focuses on continuously enhancing the customer experience while embracing sustainable practices & technology every step of the way. Learn more about their commitment to Zero-Waste, which includes initiatives from Zero-Waste menus to Urban Farming to Biodigesters to Soldier Flies.
Sr. Services Manager, Microsoft Global Dining
The Future of Hospitality & Foodservice
Mark Freeman is responsible for the Global Dining portfolio at Microsoft. These award-winning programs feature many advancements in Café, Beverage/Vending, Catering, Retail and Market venues. Mark's tenure at Microsoft spans 12 years, where he has successfully launched such programs as Local Branded restaurants to the Cafés, The Commons restaurant and retail complex, full-service celebrity chef restaurants (including John Howie's in.gredients), and most recently urban farming initiatives (including hydroponic growing systems) into the Dining program. Before coming to Microsoft, Mark led the Management Advisory Services department for the H. David Porter Consulting firm based in Baltimore, Maryland; and prior to that he was the Global Program Manager for Dining Services with the Hewlett Packard Company.
Mark has received numerous awards, including the International Foodservice Manufacturers Association (IFMA) Operator of the Year Silver Plate in 2012, Doctorate of Foodservice from the National Association of Foodservice Equipment Manufacturers (NAFEM), Food Management Magazine's best concept award multiple times (2010, 2014, 2016 and 2017) and was 2013 President of the Society for Hospitality and Foodservice Management (SHFM), an industry-leading association.
Government Affairs Update
Director of Local Government Affairs, Washington Hospitality Association
John Lane is the Director of Local Government Affairs. He has a law degree from Seattle University and extensive public policy experience, including serving as a Washington state assistant attorney general and as the Office of Financial Management’s legislative and legal counsel. John has also served as a senior policy advisor to Gov. Jay Inslee on public safety and government operations and as the executive policy advisor to Gov. Christine Gregoire.
Join your local government affairs team for a review of issues impacting you at the local and state levels. You’ll get the latest updates on policies and proposals, and learn how you can inform our positions and make an impact with your legislators.
Third Party Delivery: Friction Points
Andy Cook is the Washington Hospitality Association’s Communications & Media Consultant. He is a 30-year Hospitality Veteran and the cohost of the DineNW radio show/podcast. Andy represents the Washington Hospitality Association as a liaison with variety groups including the Washington Tourism Alliance, Seattle’s Ethnic Business Coalition, Washington State Bowling Proprietor’s Association, & Full Service Worker’s Alliance.
Communications | Media Consultant, Washington Hospitality Association
David began working at Heavy Restaurant Group in 2004 as a Service Manager at their Purple Café and Wine Bar location in Kirkland.
In 2008 he transitioned out of the restaurants and became Director of Marketing & Public Relations to oversee Heavy Restaurant Group’s three restaurant locations. At present Heavy has nine locations as well as a catering department, event space, and bakery. He oversees all marketing, promotions, media relations, social media, and community outreach for his company.
David took part in the Bellevue Chamber of Commerce ‘Young Executive Program’, he has been a member of the Visit Bellevue Washington Advisory Committee since its inception in 2010 and currently serves as its Chairman. In addition, he currently sits on the board of the Woodinville Chamber of Commerce and is a member of the Visit Woodinville tourism committee.
Director of Marketing & Public Relations, Heavy Restaurant Group
With the expansion of Third Party Delivery Apps & Platforms in almost every city and market, there are several advantages and disadvantages to using them. Come join this spirited panel discussion to hear about the pros and cons of these services from business consultants, restaurant operators, and representatives of the delivery companies. Talking points will include why you should or shouldn't, implement, and what to look for when reviewing terms of service: protecting your brand, profit margins, quality of product and service & more.
The #MeToo movement has pushed workplace sexual harassment in the national spotlight. With today's cultural climate, all employers should reevaluate company policies and practices to prevent harassment, to provide meaningful opportunities to report issues, and how to respond effectively to complaints. For the hospitality industry, this includes acknowledging unique challenges to the workplace environment. In that context, this session will identify common situations that open the door to sexual harassment and discuss preventive solutions to prevent and defend claims.
Business Solutions Advisor, FSA
Proactive Approaches to address Harassment in the Workplace
Meghan has a bachelor's degree in Human Resources Management from Pacific Lutheran University. In her current role, she advises businesses on meeting their goals, relating to management, training, and culture. Previously, she has been a Regional Training Manager with a national corporation overseeing front and back of the house training or over 400 restaurants across the United States. Prior to this she was a Field Operations Project Leader, responsible for franchisee training and overseeing the customer experience for a large international restaurant board.
A 2017 Bright Local study found that 97% of consumers read online reviews for local businesses. We live in a world where average star rating is the most important factor consumers look at when judging a local business on review sites. How can your business rise above the competition if you don’t have a perfect five-star rating today? It takes adopting a five-star state of mind – understanding how consumers use reviews, setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and organically growing reviews. Your customers are already talking about your business online and shaping your reputation, whether you’re listening or not. It’s time to actively join the conversation, gain consumer trust, and stand out. In this session, learn from Yelp’s Local Business Partner – a digital-age marketer with 10+ years experience – about strategies that will empower you to better manage your online reputation.
Local Business Partner, Yelp Inc.
5 Star State of Mind
As Seattle's Local Business Partner, Christy Augsburger is building a thriving network of local business owners by connecting with them and connecting them to each other. She hosts a series of online and offline events to provide business leaders with resources that help them succeed and grow. Christy is also the local Yelp For Business Owners guru in the Emerald City. She provides training for local business organizations upon request and also regularly takes actionable feedback from the Seattle business community to the different business owner-focused divisions at Yelp HQ.
BELLINGHAM SUMMIT SCHEDULE
11:30 AM - 5:00 PM: Registration
11:30 AM - 5:00 PM: Networking & Trade Show Open
12:30 PM - 12:50 PM: Welcome & Introduction
Anthony Anton - Washington Hospitality Association
12:50 PM - 1:30 PM: Keynote
The Future of Hospitality & Foodservice- Mark Freeman - Microsoft
1:30 PM - 2:00 PM: Break
2:00 PM - 2:45 PM: Breakout #1
Government Affairs Update - John Lane
2:00 PM - 2:45 PM: Breakout #2
Third Party Delivery: Friction Points- Moderator: Andy Cook
2:45 PM - 3:15 PM: Break
3:15 PM - 4:00 PM: Breakout #3
Proactive Approaches to address Harassment in the Workplace
3:15 PM - 4:00 PM: Breakout #4
5 Star State of Mind- Christy Augsburger
4:00 PM - 5:00 PM: Networking Happy Hour
ATTENDEE REGISTRATION FOR $35 INCLUDES:
-Happy Hour Reception with drinks and appetizers
-Coffee and Snacks throughout the day
-Free or discounted Parking
-Networking with over 150 attendees
-Trade Show with over 40 Exhibitors & Sponsors
Interested in exhibiting? Tables are filling up fast! The trade show will be open all day, with dedicated times to meet with other attendees.
Register by clicking the button below or contacting Ken Wells directly at 425.457.1458 or email@example.com
Four Points by Sheraton Bellingham Hotel &
714 Lakeway Dr
Bellingham, WA 98229
*Agenda subject to change without notice
Vendors may only register if the company has an exhibit table.
Vendors may register under the exhibitor form with the option to have an additonal staff member.
Learn more about the different summits at these links
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